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We at Mushrooms Branding are Brand Narrative Profilers.

We operate like behavioral analysts at a crime scene.

We look at what is hiding behind. Not just what you show the world. We strip away the obvious and the superficialities, to see how your story navigates social and economic upheaval.

Our forensics determine if your brand narrative takes a definitive stand.

Would your Brand Narrative survive our Friction Stress Test?

A system only reveals its truth under pressure – more pressure than is comfortable. That’s where marketing claims end and true resilience begins.

As Brand Narrative Profilers, we subject your brand narrative and core messaging to the raw emotional demands of the present.

We reveal how your story helps people navigate their lives, in the presence of economic and social turmoil.

The Friction Stress Test

We audit your brand’s integrity through three relentless lenses:

Subtextual Subtlety - the simmering vibrations beneath the surface

What is your brand saying without speaking?

Myth Cooldown - the distancing from overblown heroism

How does your brand respond to messy trade-offs, risky compromises, flawed solutions?

Soul Weather Awareness - the space for the human soul's darker moments

How does your brand’s emotional energy anchor a human being?

When is our expertise required?

You as the CEO of an established company, or you as the founder of a startup,

you feel it before you can prove it.

Your brand narrative looks polished.

Your marketing budget has been allocated.

Your campaign is generating impressions.

But you feel that something is off.

The narrative informs – but doesn’t move.

The narrative reaches people – but doesn’t resonate deeply.

Your budget may be fueling visibility – but not meaning.

The narrative’s emotional energy simply doesn’t land.

You’ve got the right instincts. A sharp critical eye and a sensitive nose are a strong start.

Let us follow through with you. Our narrative friction stress test trails the scent all the way, pinpointing exactly where your story needs depth, tension, and impact.

If this resonates with you, we will:

pinpoint hidden fissures in your brand narrative – before the market turns them into fractures.
reveal precise narration! gaps – the space between what you think you’re saying and what the world is actually hearing.
confront reality-distorting echo chambers - so your brand narrative thrives, grounded in reality and ready to resonate.

We make you clearer, not louder. Then you hit with impact.

Because brands rarely fail for lack of effort. They fail because their narratives fall short.

The Profilers

Mushrooms Branding initiators Patricia von Papstein & Holger E. Metzger were brought together by a shared obsession with branding.

For us branding is a soul fluid that every human being needs to take.

We are intolerant of so many brands cheapening their inherent equity, proving that in today’s world "A Good Brand is Hard to Find".

Our finely tuned instincts gave birth to Mushrooms Branding – the ability to infuse your narrative with “getting under the skin” energy.

It’s where Patricia’s Dadaist, sharp-tongued Wordsmithery collides with Holger’s Art of Narrative Warfare. The combination of her disarming charm and his surgical precision creates the arts and science of a new brand narration quality.

We remove distortion.

If you wish to deepen your curiosity about thinking, please follow our dialogue on Medium.