How we Approach Our Work at Mushrooms Branding
We offer our clients three unique and distinctive lines of service:
NARRA
Our NARRA service is a candid and unvarnished Quick Check, designed to capture how a brand narrative resonates across five crucial experiential dimensions of human life. With NARRA, Patricia and Holger pinpoint the current impact of a brand's storytelling—delivering clear, actionable signposts to unlock and realize its untapped narrative depth.
Patricia, our NARRA Feeling Fermenter
Her unique talent allows her to decipher the unspoken and the veiled hidden within the statements of people and brands. She uncovers previously unnamed connections and secrets that can be leveraged to excitingly brush the brand narrative against the grain.
Holger, our NARRA Emotion Illuminator
With his sharp X-ray vision into emotional conflicts, he observes how identity, perceptions, and motivations are forged. Holger perceives the urgency with which this emotional drama unfolds within people—and why some brands forge an emotional bond while others fail to connect.
Holger articulates the emotional repertoire people carry within them, while Patricia discovers what empowers people to make their feelings work for them.
NALUM
Our NALUM service is designed to hack brand narratives. With NALUM, Patricia and Holger dissect the subtexts of brand communication in a remarkable way—by mirroring them against the living, breathing reality of the human experience. We compare which brand narratives truly engage with the contradictory emotional landscape of people and which merely pretend to. This is done across industries and geographies, allowing us to identify the emotionally radical "cool cats" of storytelling, and also the "weaklings."
Patricia, our NALUM Emotional Radicality Hunter
She tracks down brand narratives that already harbor the germ of emotional radicality, whether it manifests as a barely audible whisper, as subtle undertones, or as a clear, resonant signal.
Holger, our NALUM Blind Spot Detector
He locates the "blind spots," the "dead zones" in the brand narrative that ultimately present cognitive and emotional hurdles to forging a connection with customers.
Holger lays bare a brand narrative's vulnerabilities, while Patricia finds the pathways for when and how the story can be revitalized.
NASH
Our NASH service offers a shapeshift for brand narratives: we select new narrative perspectives, conveyed through unconventional meanings imbued into brand attributes, and embedded within unexpected contexts.
Patricia, our NASH Perspective Alchemist
Patricia crafts brand narratives for our clients that bravely confront the duality and entanglements of current life realities. Her storytelling juggles across emotional abysses with finely calibrated irony and triumphs through surprising twists. Every story she weaves reveals how a brand has mastered the art of engaging with conflict.
Holger, our NASH Architect of Imagination
He writes brand narratives for our clients that reflect the emotional "soul-weather" of people. These are brand stories that address their inner emotional conflicts with precision and without embellishment, unafraid to embrace life with all its contradictions. His narratives possess an irresistible allure because they teach a brand how to transmute perceived realities into an unstoppable energy.
Holger establishes the contours and framework, outlining the narrative paths, while Patricia injects the tempo and verve into the story, ensuring every perspective reveals novel meaning.