The Art of Emotional Radicality in Brand Stories

 

Patricia and Holger deploy a laser-sharp focus in brand narration. Our target: A safe space for Emotional Radicality of people and brands.

 

Emotional Radicality, as we see it, is the ability to fully feel and express emotions, to make decisions courageously based on one’s inner convictions. It allows a person to stay emotionally true to themselves, instead of simply suppressing their feelings or conforming with expectations.

 

We don’t parrot emotions. We don’t cancel, ghost or gaslight them either. We shatter them, tilt them, recast them — like spores bursting into the air, spinning in their own rhythm. Echoes are predictable. Templates are flat. We prefer mirrors, mirrors that shimmer, flip, and swing reality. Our narrative culture refuses to tidy the chaos. It revels in it — twisting, multiplying and colliding fragments until new patterns burst forth, alive and unexpected.

 

We pursue the extraction of subtle yet sophisticated order within chaos, of creatively existential patterns within maelstrom.

 

With rich experience and mutually complementary skills and talents, Patricia and Holger accomplish the next evolutionary step of brand narration that re-defines the relationship between people and brands.