What we offer young adults
who wish to sharpen their brand alertness
Brand, on My Terms!
Marke, aber zu meinen Bedingungen!
“Brand, on My Terms!“
An innovative interactive workshop and a brand compass tailored to your personality and needs.
„Brand, On My Terms!“ helps young future-oriented adults sharpen their brand communication alertness and consciousness, to make better consumption decisions.
Why do brands command such a strong impact on emotions and perceptions?
Brand communication not only conveys functional elements, brand storytelling creates cognitive experiences, it often aims to create "better realities" - and even an alternative, more aspirational sense of "self".
Mesmerized, we absorb their messages – and pay whatever price they demand. Often, we're not clear as to which particular role that brand may play in our lives, and if it helps us progress in life.
What's in it for me, with a „Brand, on My Terms!" Deep Dive Interview and Workshop?
A more acute and conscious understanding of my emotional needs, the sharpening of my skills to read and understand the subtext of brand communication, and how that corresponds with my personal perceptions, aspiration and sense of life.
In addition, I shall receive my personally tailored brand compass! which enables me to select brands that elevate my emotional acuity and well-being.
My perceptions, emotional reactions and behavior are no longer “at the mercy” of brand communication.
With a sharpened brand sense, I am able to outsmart attempts at manipulation, I shall not let any irrelevant or unrealistic promises lure me into making overpriced, absurd purchasing decisions.
I control which brand I allow to impact me, and to what extent, I decide what kind of connection I want with it.
Result?
Vastly strengthened powers of consumption judgement:
... which allows me to differentiate, and allow only those brands into my life that help my personal progress;
...which allows me to better understand my life needs, and how those steer my consumption patterns.
...which helps me keep brands at bay that are less than beneficial to me and my progress in life;
...which gives me much stronger sense of control over my own life and the direction I want to take.
Workshop Design
Individual Deep Dive Interview (online, 1.5 hours)
Brand Perception Hacking Session 1 (group):
Consumption & Identity
Brand Perception Hacking Session 2 (group):
My personal Life Script
Brand Perception Hacking Session 3 (group):
Personal Power over Brands
Group Sessions online with 6-8 attendees, usually aged 17 to 28.
Each session is 1.5 hours, flexibly spread across 2-3 days.
After the Deep Dive interview and group sessions, each attendee will be provided with an individual, personally tailored brand compass, including an in-depth analysis of their deeper emotional needs and aspirations, and with actionable implications on how to deal with brand communication and what that means for your purchase decisions.