

Information & Registration
Please visit our Discord Community where you can book a short online talk with Patricia or Holger. We'll be happy to provide more information on this program and answer all your questions.
Here you also can register for the workshop sessions, select dates and times that are most suitable to you.
Discord 'Brand, on My Terms!' Server: https://discord.gg/BznyDUdRX8
Alternatively, here's the Interview and Group Sessions Calendar for you to sign up for, or to book a short introductory talk.
Our "Brand, in My Terms!" Workshop consists of two phases:
1. One Personal In-Depth Talk
Online, ca 1.5 hours - this in-depth talk is important for us - then in combination with the three group sessions' feedback - to analyze and create your personal brand compass.
2. Three Group Sessions
Online, ca 1.5 hours each.
Brand Perception Hacking Session 1 (group):
Consumption & Identity
Brand Perception Hacking Session 2 (group):
My personal Life Script
Brand Perception Hacking Session 3 (group):
Personal Power over Brands
Group Sessions online with 6-8 attendees, usually aged 17 to 28.
Each session is 1.5 hours, flexibly spread across 2-3 days.
After the Deep Dive interview and group sessions, each attendee will be provided with an individual, personally tailored brand compass, including an in-depth analysis of their deeper emotional needs and aspirations, and with actionable implications on how to deal with brand communication and what that means for your purchase decisions.